#144: How to Grow a Small Business While Avoiding Burnout with Veronica Kirin
Whether you're just exploring starting a small business or have been working at yours for years, chances are you have a LOT on your plate. And that's a fast-track ticket to Burnout City. And not the fun type of fast-track, like the passes that can get you to the front of an amusement park ride.
Veronica Kirin is a serial entrepreneur who found herself burnt out and frustrated. So, she decided to do something about it. By the time she sold her tech company, she had achieved what seems unthinkable: a 10-hour workweek.
Now, she's teaching small business owners how to do the same and take back control of their freedom. We're chatting through her three pillars of business scaling, why we need to overcome hustle culture, and her upcoming Empire Retreat in Croatia.
Highlights of our conversation
How Veronica actually managed to pull off a 10-hour work week as a tech founder. (3:38)
Why a small business should steal ideas about scaling from startups. (5:43)
Ways Veronica was constantly exerting energy and expending creativity. Recognize anything familiar in here? (8:52)
Veronica’s experience working with the government — plus a walk down Apple products memory lane. (11:15)
The three pillars of business scaling. (15:25)
Not sure about automation or how it can help your business? Here’s a great place to start. (22:12)
Why we need to be aware of hustle culture and how it can be a quick path to burnout. Plus, a very effective skyscraper metaphor! (28:26)
A sneak peek at Veronica’s Empire Retreat coming up in Croatia in May 2023 — plus some of Veronica’s top recommendations of things to check out when you visit. (32:15)
Veronica’s top books for you to read: The Success Principles by Jack Canfield, Stranger in a Strange Land by Robert Heinlein, and The Story Grid by Shawn Coyne. (39:00)
Where to find Veronica Kirin
Learn more about Veronica Kirin and grab a copy of her book Stories of Elders.
She’s also doing free live Q&As about the Empire Retreat — visit her site for more.
Special Thanks to MyLifeInABook.com
This episode is presented by MyLifeInABook.com. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save $10 off your purchase.