#139: How I Built It with Joe Casabona and Shanté Cofield

Welcome to a classic podcast swap! I'm sharing an episode from Joe Casabona over at How I Built It because it's incredibly useful for you in your business and brand-building journey.

In this sneak peek episode, Joe chats with Dr. Shanté Cofield on a ton of helpful stuff. Let's peep the highlights:

• On imposter syndrome: We need to get objective and trust the data. It’s easy to get down on yourself, not want to brag, and feel like you’re not the real deal. But you need to listen to what people are telling you. If you help them, you are helping.

• It’s easy to want to talk implementation of your new business or content because that’s concrete. But you need to define your values first. Without values, you are directionless.

• On values: value-based marketing is not shouting your opinion on Twitter. Values are verbs. They are things you do, vs. the things they say. They are how you build your best life, and they need to be at the core of your business.

Enjoy this conversation and check out How I Built It for even more cool conversations with business owners doing great things (hmm...sounds very fitting for this show!). We'll be back to episodes of Good People, Cool Things next week—see you then!