#30: Keys to Making More Money in Less Time with Caelan Huntress
How many times have you been getting ready for bed and thought, “I wish I had done more today?” Maybe you didn’t progress as far on a project, or were stuck answering emails and had to miss a workout. Whatever the case may be, it’s frustrating to reach bedtime and not feel accomplished.
Caelan Huntress is out to help fix that. He’s a marketing coach for entrepreneurs and he helps business owners earn more money in less time. That frees up more attention and energy for you to focus on other areas, whether it’s in your business or personal life.
So how can you get rid of that “if only I had done more” feeling? Well, you’ll just have to tune into the episode to find out!
Highlights of our conversation include:
The ways Caelan pivoted his business in the wake of the coronavirus pandemic to “teach the teachers” in how to teach online courses. (3:16)
Why a successful virtual meeting relies on three things: the tech, the conversation, and the agenda. (4:43)
Caelan talks about his background in theatre and circus, and why he approaches marketing like it’s a performance. (5:49)
The shift from being a performance artist into a worker, and why Caelan initially started in sales — plus why he likes the “one to many” approach of marketing better than the “one to one” approach of sales. (10:35)
The division between deep work and shallow work, and why it’s essential to divide your work like that to get things done more effectively. (12:54)
We explore Caelan’s smart marketing system: How he works with his customers to determine the best lead magnet for their business — and why finding that top of the funnel asset and crafting the journey from stranger to customer is the key to growing business. (16:10)
Why going to your competition is one the best ways to identify the path for your business. (18:20)
The thing that surprised Caelan the most about running a business, and why anyone who wants to start their own course to get wealthy needs to pump the breaks. (20:30)
The differentiator between an online course and an online coaching program, and why people are craving the latter especially during a time of social distancing. (25:19)
As a digital nomad, Caelan breaks down the different areas he’s lived and their unique traits. (27:56)
The top books all solopreneurs should read — grab the links for them below! (31:58)
The Thought Leaders Practice by Matt Church, Peter Cook, and Scott Stein
Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
Rest: Why You Get More Done When You Work Less by Alex Soojung-Kim Pang
What’s Next for Caelan Huntress?
Learn more about Caelan’s marketing insights, grab his personal branding checklist, and check out his monthly masterclasses on his website. And let us know the next great thing you create!
If you’re a fan of Good People, Cool Things, I would love your support. Feel free to subscribe on Spotify or Apple Podcasts, and leave a rating or review on Apple Podcasts. That helps even more people discover these wonderful guests.
You can also support the show by checking out the new Good People, Cool Things merch store. Thanks for listening!