#12: Leadership, Sales Strategy, and 90s Rock Bands with Scott Leese
You may have the greatest product in the world, but if your sales strategy isn’t focused, you’ll have about as much success as I would trying to dunk over Michael Jordan (even today, when he’s 57 years old). Luckily, you don’t have to go it alone. In fact, having the right people around you plays just as much a part as your strategy, which is why it’s important to be a good leader, too.
Scott Leese, founder of Scott Leese Consulting, joins the podcast to chat sales, leadership, the importance of doing what you say you’ll do. Scott’s a three-time winner of the American Association of Inside Sales’ Top 25 Inside Sales Professionals, and a highly sought-after consultant, advisor, leader, and sales trainer. With a focus on sales strategy, people, process, and infrastructure, he’s worked with several companies with a $0-$25m ARR, giving them expert guidance as they scale. If you have a product or service you want to sell, Scott will make it happen.
Highlights of our conversation include:
The first thing Scott ever sold and how it fueled his drive for sales. (1:00)
Scott’s career progression, his sales strategy and the pattern he’s followed as far leadership positions in sales. (2:57)
Scott’s plan for making the leap to full-time consulting, and the results he’s seen along the way. (6:18)
The simple way a business can set itself apart, especially today. (9:47)
How to use LinkedIn to effectively grow your brand, showcase leadership skills, and tips for using the platform. (12:35)
Scott talks about his foray into podcasting with the Surf and Sales podcast and why he thinks it’s important to do a podcast – plus his incredibly simple setup that anyone can do. (18:15)
Knowing when enough is enough. (25:02)
Scott’s favorite 90s bands, as well as a few one hit wonders or lesser known acts from that era worth checking out. Apologies to Fountains of Wayne and The Living End for forgetting to mention them during this podcast. Plus: Scott’s plea to Zack de la Rocha from Rage Against the Machine. (28:52)
What’s next for Scott Leese?
Want to connect with Scott and learn? Visit Scott Leese Consulting, check out the Surf and Sales podcast, or just reach out to Scott directly on LinkedIn.
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