#146: Emotional Response Marketing and Effective Copy with Stefan Georgi
Storytelling can be such an impactful tool for any individual or brand — but only if it's done correctly.
Stefan Georgi is the creator of the Copy Accelerator mastermind and the RMBC process for developing effective copy. And he's used his words to generate over $1 billion, so it's safe to say he knows what he's doing.
He's sharing a peek inside his success — let's roll.
Highlights of our conversation
Some of the earliest stuff Stefan ever wrote, including a novel. (3:14)
The idea of emotional response copywriting and why it's so effective. (4:27)
Key elements you need to deliver impactful storytelling. (6:15)
Will ChatGPT take over our jobs? What should we know about Web 3.0? What are the biggest challenges and opportunities over the next five years? Plot twist: AI is going to be huge. (10:36)
Why mental health should be a conversation within every company. (13:42)
What you can expect from Stefan's Copy Accelerator mastermind program, plus some of the challenges and obstacles he helps his students overcome. (15:00)
Why it's so hard to delegate as a small business owner. (19:53)
A look at Stefan's RMBC method and how it can make you a better copywriter. Plus, a delightful story about cats. (22:30)
How to maintain a positive attitude and mindset when it feels like the walls are caving in and everything is falling apart. (32:00)
Stefan's top three choices for sparkling water. (35:29)
Where to find Stefan Georgi
Learn more about Stefan Georgi.
Sign up for Stefan's mailing list and get the first module of RMBC for free here.