#50: Running a Business and Finding Your Inner Warrior with Natlyn Jones

Natlyn Jones is just an all-around rock star. She started getting into boxing from her husband, boxer Roy Jones Jr., and quickly realized the many benefits boxing can bring to people. She channeled that focus into SheWarrior, a brand creating sustainable activewear for the fighter in all of us.

In this episode, we’re chatting all about running a business, from getting started to social media to Natlyn’s worst moment as a business owner, and how she bounced back from it. We also wrap things up with a list of home workouts and songs to keep you motivated, so you can, like I always say, GET AFTER IT today. 

To celebrate 50 episodes and one year of Good People, Cool Things, I’m doing a MASSIVE discount on everything in the store. All month long, all items are 20% off, so get you some goodies.

Highlights of our conversation include:

  • The inspiration behind launching SheWarrior and how Natlyn Jones got more into the boxing world. (3:28)

  • The physical and mental benefits of doing a boxing workout — and why you should never be afraid to try something new. (6:09)

  • What’s surprised Natlyn about running a business—from her personal training studio to finance to a boxing promotions company—and how she’s learning to navigate it. (8:28)

  • A few of Natlyn’s favorite SheWarrior items and prints. (12:13)

  • One of Natlyn’s worst moments as a business owner and what she learned from that experience. (13:21)

  • Why sustainability and made in the U.S.A. are huge points of emphasis for Natlyn, and how she’s making them happen with SheWarrior. (17:32)

  • Advice from Natlyn for how to market your business during the pandemic. (21:47)

  • The top tips to bring out your inner warrior, all of which you can do from the comfort of home. Plus, her top songs for working out. (25:19)

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Where to find Natlyn Jones and SheWarrior:

Want to learn more about Natlyn Jones and SheWarrior and snag yourself some fantastic gear? Check out the SheWarrior website or visit the company on Instagram and Facebook.

If you’re a fan of Good People, Cool Things, I would love your support. Feel free to subscribe on Spotify or Apple Podcasts, and leave a rating or review on Apple Podcasts. That helps even more people discover these wonderful guests.

You can also support the show by checking out the new Good People, Cool Things merch store. And all February long, everything is 20 percent off. Go get you something cool, and thanks for listening! 

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#51: From the Vault: Cartooning and Brand Building with Dave MacDonald

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#49: Online Entrepreneurship and Digital Nomads with Omar Mo